Logo + Digital Design: Reconnect Carolina
MEDIA: Adobe Illustrator, Adobe Photoshop, Adobe Rush, Procreate
DESCRIPTION: Class Project: I worked alongside another student in MEJO 477 (Media Wars) at UNC-Chapel Hill to create the logo for our class campaign, ReConnect Carolina. The campaign goal was to reconnect the Carolina student body and alumni network to campus during the COVID-19 pandemic through a scavenger hunt, while also raising money for Feed the Fight. I also created social banners for our pages on Facebook and Twitter; Instagram posts; and a teaser campaign for Instagram to launch the campaign. Over the first three weeks, the account earned 222,000+ impressions across Instagram, Twitter, Facebook and TikTok.
TEAM: Amy Metzinger, Katy Rice
LOCATION: Chapel Hill, N.C.
TIME: September-November 2020
